What Does Volume, CPC, and Competition Mean in Keywords Everywhere?

Video Transcription

Adding on to the industry terminology that you’ve already learned, today, I’m going to be going over a few different definitions, particularly with Keywords Everywhere on, which you see right here, so you’ll notice I have keywords everywhere on. And the keywords I want to go over are associated with what you see; so, volume, CPC and competition.

How is Keywords Everywhere Gathering Information?

Keywords Everywhere CPC, Volume, Competition

Keywords Everywhere information is being pulled from Google Adwords, which we’ve talked about previously. Google Adwords are paid advertisements on Google. Now, I have an ad blocker on right now so you can’t see the ad words.

What Does Volume Mean in Keywords Everywhere?

With the Google Adwords information, what it allows you to do is it allows you to see how much volume, roughly how many people are searching for that keyword phrase that month. Google wants you to be able to see what’s your potential if you advertise with them for that keyword phrase. So, that is what volume is how many queries, how many times someone searches in this search bar per month or a ‘query’ in search engine terms.

What Does CPC Mean in Keywords Everywhere?

We talked about pay-per-click, which is a way that Adwords is run, one way that you can bid on Adwords is called CPC. CPC means cost per click. PPC means “pay per click”, CPC is how much does it cost every time you click. Now, you’ll see right here I have 82 cents. Meaning if there is an advertisement right here that was paid for, I clicked on it, they pay Google roughly 82 cents. This is the average that you would bid, this is a suggested bid. Sometimes people bid higher, sometimes people bid lower, but it’s a suggested bid to be on the number one position.

What Does Competition Mean in Keywords Everywhere?

The next one is competition. So, competition, there are a lot of tools that we’re going to be using that will have this “competition” metric. And competition is based upon the specific tool, sometimes it’s 0 to 100 scale, sometimes it’s a 0 to 1 scale but basically, it’s telling you in this case, how many people are bidding for that keyword on pay per click or CPC – cost per click. So, how competitive a keyword is depends on how many people are bidding on this keyword. One being the hardest in Keywords Everywhere and Zero being the least competitive.

How do we use this? What you’re trying to do is that you’re trying to, when you’re eyeballing it, a lot of times the competition is a good indicator of how hard it is going to be to rank organically.

Beware of using Adwords Competition Ranking in For Organic SEO.

Keywords Everywhere Local Competition

Bware Adwords competition is a good SEO indicator, it’s not always true; sometimes, you’ll find a highly competitive keyword from the paid standpoint but it’s actually very easy to optimize for but it’s a generally good indicator.

Cost per click is a decent indicator to indicate how competitive this space is. The main metrics you are looking for are, again, volume metrics, cost per click and competition. Generally, the lower cost per click and the lower competition and if it has a high volume, the better. But a lot of the times, you’ll notice that if it has a lower cost per click and a lower competition, the volume is also very low.

Now, in this case, you’ll notice that I have a generally low cost per click – 82 cents and a generally low competition. This is because when I’m searching for cars for sale, I’m getting a local search and the way I notice this is because it’s bringing out local- this is a search engine results page, the SERP, right, it’s bringing up local listings of where I currently reside. So, if you have a high search volume and you’re seeing that ‘hey, this is all local’ and I have this snippet right here, so this box right here is called a ‘snippet’ as well as this, these are provided by Google, then I know that, hey, this actually might be a local search and that this monthly volume isn’t actually relevant or correct.

So, it’ll be lower, like not everyone is seen Dan’s Discount, like if I’m in New York, I’m not seeing Dan’s Discount Auto Sales because that’s a local provider, so not all million searches are seeing Dan’s discount auto sales, it’s only the local one. But it’s still good to look at this because, again, if someone is looking at this and has a high search volume, then also you want to rank for it locally if you are a local company. There are different tactics you take for a local search engine optimization which we will go over later on.