Blog Category: marketing

SERP Stands For? What SERP & Organic Means in SEO

What does SERP Stands for? Watch the video below.

SERP Stands For? What SERP & Organic Means in SEO

SERP Stands For? Video Transcription

The first word I want to introduce you to is Google Adwords. Google Adwords, if you take a look at my screen, I have a search for cars for sale.

SERP Stands for Search Engine Results Page
SERP Stands For Search Engine Results Page

Now, Google Adwords are these ads up here. If you are searching on Google and you do not have an ad blocker like I don’t have on my Safari right now and you see ad or maybe it is highlighted if you are in Edge, these are Adwords.

These words up here are paid, meaning that this first position, this is the one position, two position and three position. This first position, CarMax paid for it, so every time someone clicks on this link up here, Google makes money. Now, this is one major way that Google makes money, is through their advertisements.

What does Organic Mean for SEO? And Where are they Shown on the SERP?

Down here, down below, everything below this ad is called ‘organic search’. This is where Search Engine Optimization comes in to play. The people right here are not paying Google to be listed right here. And generally, a lot of people click on this first ones, I mean of course, people click on these advertisements but this first spot in ‘organic’ is really where you’re trying to be; the higher, the better.

With paid search, Google Adwords, the way it works is that the moment you stop paying, the moment they stop playing. Meaning, if CarMax stops paying right now for this search spot in Google Adwords, then True Car bumps up and another one comes down below.

Again, Adwords is pay-per-click, that means pay-per-click, PPC, that’s another acronym you might hear is PPC – pay per click. And there’s another way you can do it which is pay-per-impression. Now, most people when they’re talking about paid advertisements, it’s pay-per-click.

Now, pay per click doesn’t just mean on Google, it could also mean on Facebook. So, on Facebook, there’s advertisements, there are some schemes that you pay per click – meaning every time someone pays on a like or clicks a ‘like’ or clicks on the article, Facebook gets paid. So, pay-per-click is not just for Google Adwords. Again, ads up here, Ad Words; ads down below, where it doesn’t say ‘ad’ or isn’t highlighted, this is organic.

So, that’s really the first introduction, that’s the first thing I wanted to go over when it comes to vocabulary. Again, paid advertisement on Google is called Google Adwords.

What does SERP Stands for?

If it’s on this page, this page is actually another one that I’ll throw at you, which is SERP – Search Engine Results Page, so this is the SERP page. So, if you hear me say ‘SERP’, that means this page right here – Search Engine Results Page. And again, a Search Engine’s Result Page isn’t just for Google; if you’re using a Bing, anything that’s listed on Bing, that’s a Search Engine Results Page; or if you go to, let’s say, YouTube and you do a search, that’s also a SERP as well, that’s Search Engine Results Page.

What Does Volume, CPC, and Competition Mean in Keywords Everywhere?

Video Transcription

Adding on to the industry terminology that you’ve already learned, today, I’m going to be going over a few different definitions, particularly with Keywords Everywhere on, which you see right here, so you’ll notice I have keywords everywhere on. And the keywords I want to go over are associated with what you see; so, volume, CPC and competition.

How is Keywords Everywhere Gathering Information?

Keywords Everywhere CPC, Volume, Competition

Keywords Everywhere information is being pulled from Google Adwords, which we’ve talked about previously. Google Adwords are paid advertisements on Google. Now, I have an ad blocker on right now so you can’t see the ad words.

What Does Volume Mean in Keywords Everywhere?

With the Google Adwords information, what it allows you to do is it allows you to see how much volume, roughly how many people are searching for that keyword phrase that month. Google wants you to be able to see what’s your potential if you advertise with them for that keyword phrase. So, that is what volume is how many queries, how many times someone searches in this search bar per month or a ‘query’ in search engine terms.

What Does CPC Mean in Keywords Everywhere?

We talked about pay-per-click, which is a way that Adwords is run, one way that you can bid on Adwords is called CPC. CPC means cost per click. PPC means “pay per click”, CPC is how much does it cost every time you click. Now, you’ll see right here I have 82 cents. Meaning if there is an advertisement right here that was paid for, I clicked on it, they pay Google roughly 82 cents. This is the average that you would bid, this is a suggested bid. Sometimes people bid higher, sometimes people bid lower, but it’s a suggested bid to be on the number one position.

What Does Competition Mean in Keywords Everywhere?

The next one is competition. So, competition, there are a lot of tools that we’re going to be using that will have this “competition” metric. And competition is based upon the specific tool, sometimes it’s 0 to 100 scale, sometimes it’s a 0 to 1 scale but basically, it’s telling you in this case, how many people are bidding for that keyword on pay per click or CPC – cost per click. So, how competitive a keyword is depends on how many people are bidding on this keyword. One being the hardest in Keywords Everywhere and Zero being the least competitive.

How do we use this? What you’re trying to do is that you’re trying to, when you’re eyeballing it, a lot of times the competition is a good indicator of how hard it is going to be to rank organically.

Beware of using Adwords Competition Ranking in For Organic SEO.

Keywords Everywhere Local Competition

Bware Adwords competition is a good SEO indicator, it’s not always true; sometimes, you’ll find a highly competitive keyword from the paid standpoint but it’s actually very easy to optimize for but it’s a generally good indicator.

Cost per click is a decent indicator to indicate how competitive this space is. The main metrics you are looking for are, again, volume metrics, cost per click and competition. Generally, the lower cost per click and the lower competition and if it has a high volume, the better. But a lot of the times, you’ll notice that if it has a lower cost per click and a lower competition, the volume is also very low.

Now, in this case, you’ll notice that I have a generally low cost per click – 82 cents and a generally low competition. This is because when I’m searching for cars for sale, I’m getting a local search and the way I notice this is because it’s bringing out local- this is a search engine results page, the SERP, right, it’s bringing up local listings of where I currently reside. So, if you have a high search volume and you’re seeing that ‘hey, this is all local’ and I have this snippet right here, so this box right here is called a ‘snippet’ as well as this, these are provided by Google, then I know that, hey, this actually might be a local search and that this monthly volume isn’t actually relevant or correct.

So, it’ll be lower, like not everyone is seen Dan’s Discount, like if I’m in New York, I’m not seeing Dan’s Discount Auto Sales because that’s a local provider, so not all million searches are seeing Dan’s discount auto sales, it’s only the local one. But it’s still good to look at this because, again, if someone is looking at this and has a high search volume, then also you want to rank for it locally if you are a local company. There are different tactics you take for a local search engine optimization which we will go over later on.

Really, What are Keywords? Are They All The Same?

What are Keywords Anyway?


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Video Transcription for “What are Keywords anyway?”

Now, we’re going to talk about keywords and we’re going to start with the question is, ‘what are keywords’?

What are keywords?

What are Keywords?
What are Keywords?

Keywords are just basically the phrase that you type into a search bar; if it’s Google or if it’s Amazon, whatever site you go to, YouTube, the words that you type in that search bar to find content that you want to have, that is the keyword or keyword phrase. So, we’ll shorten it to ‘keywords’ but it also means ‘keyword phrase’, it could mean ‘forwards’, I mean we’ll still call that a keyword in the digital marketing world. It doesn’t matter what website you go to, so if you go to YouTube and you search up for funny cat videos, that is your keyword phrase or your keyword; if you go to Amazon and you search up Nike shoes, that is your keyword phrase. It doesn’t matter the website, if there is a search bar, whatever words you type in there to find information, those are your keywords. It’s giving an indicator of what it is that you are looking for, the user intent behind it.

So, are all keywords exactly the same? No, not really. There are different types of keywords and the first type of keyword we’re going to talk about is called ‘the fathead’ and you’ll also see this online is ‘fat head’ or ‘short tail’, I often call them short tail but fat head is another way to use it and it’s probably the better way to describe it.

What are keywords and what is a fat head keyword?

Fat Head Keyword Examples
Fat Head Keyword Examples

Well, a fat head keyword is a category keyword, the broad category keyword. In this example, we have Animation and Animation movies. Now, depending on who you talk to, the second one that’s animation movies, it’s debatable on whether or not the category is animation or animation movies and some people might say that this is actually a fathead keyword. But I just kind of want to tell you that fathead keywords, depending on the company you work for or what the language you want to use, it’s basically the broad category, right, there is only the big category is ‘animation movies’. For this example, we’re going to use, I would argue that this is actually probably the fathead.

That leads us to the next level, which is the Chunky Middle.

Deep dive into “What are keywords”. Specifically, what are chunky middle keywords? What are the differences between a chunky middle and a fat head keyword?

Chunky Middle Keyword Examples
Chunky Middle Keyword Examples

Chunky middle keywords, they start to add descriptors to it. So, if you hear someone or read someone say ‘chunky middle’ or ‘medium length’, ‘medium tail’, they’re talking about keywords that have descriptors to it, they start to alter the user’s intent and what it is they’re actually looking for. So, for example, we have Animation movies were one of our fatheads or short tail keywords and we modify it into a chunky middle by putting in 2016. So, 2016 Animation movies, now we’re starting to filter down what is it that we’re actually looking for.

When we’re looking for 2016 movies, 2017 and 2015 we don’t want, we only want 2016. The other one that we have below is Animation. We’re modifying this one into a chunky middle by saying ‘the best animation software’, we’re really modifying this one and adding descriptors because now, we’re not just looking for animation, we’re not looking for animation movies, we’re not looking for animated drawings, we are looking for software and not only that, you can argue that that might be a fathead but we’re not looking just for any software, we’re looking for the best software; not the newest, not the worst, not the cheapest but the best. So, the chunky middle adds descriptors to our original keyword.

The next one is the Long Tail Keyword.

Diving further into “What are keywords?” What are long tail keywords?

Long Tail Keyword Examples
Long-tail Keyword Examples

Long tail keywords add even more descriptors to it. So, in green on this first one, our fat head, we have Animation movies, our category, and then we modified it by putting 2016, so 2016 Animation Movies and we modify that even more by saying ‘2016 Animation Movies that made $50million at the box office’.

Now, that is a very particular phrase, we can even say 2016 Animation movies that are made in April or released in April. You can see that we’re adding more and more descriptors to what it is that we’re actually looking for. Bottom one – Best Animation Software – is our chunky middle keyword and we’re making that into a long tail keyword by ‘best animation software that run on Mac’.

Now, the search volume behind these, which we’re going to show you, is that these long tail keywords get less people searching for them but that’s OK because it allows us, as a small company, to be able to go after these keywords that maybe a large corporation might not spend the time to do.

The power of long tail keywords

Now a deep deep deep dive into “What are Keywords?”. Focusing on what keywords should you optimize for?

The Lower of long tail keywords
Importance of Long-Tail Keywords

To show kind of example of the power of long tail keywords, I created a Sheet and what I did is I went ahead and I went into this tool that we’re going to talk about later called Keyword Sheeter and I typed in the word ‘animation’ and I popped out all these keywords.

You’ll see I have search volume behind them, so I have the keyword and then the search volume. And so, I created this spreadsheet of keywords and I put in the keyword and then the length of the keyword, so that’s how many words are in it, so this is one, one two, one two three, so you can see that those correspond and then I have the volume for each of these keywords. And I went ahead and I just did it-for- and this is going to be a perfect representation, but I did it for 60 keywords and then I generated some graphs. So, you can kind of start to see some interesting things that are happening.

For the word, the category had the fathead – Animation – you’ll see that there’s a really high volume. We only have one word in here that has the length of one, which is Animation and there’s almost a million people that are searching for it, right? But then, you look and you’ll see all of these other ones, look at these twos, there’s a ‘two’ right here that’s 40,000, there are some ‘twos’ below, let’s see, almost half a million, throw down another 10,000.

So, there’s some twos in here and you’ll notice that, all of a sudden, that these twos they have less volume, even this really high two down below, Animation Movies, which we used in our examples as a fathead, even that one has a really high volume of half a million but that half a million is half of those keyboard with the length of one. And so, any time you do a keyword research and there’s only one keyword, like the length of one, a really really big fathead, that volume is going to be huge. And 99.9999% of the time, once you add a second word to it, it’s going to be cut drastically nearly in half. But you’ll see that through here, we have the length and we have the volume and just by me going through 60 different keywords and adding up the totals, you’ll see, all of a sudden, all of these twos, these keyword lengths twos, their volume – all of these 40s, 100s, 500,000, whatever it is – all of these volumes add up to be more than this keyword with the length of one, this fathead.

These chunky middles, there’s more volume, more people are searching for these each month and that’s what I mean by volume – is the number of people searching for it -there’s more searches on these ones. And you’ll see the threes and the fours and the fives, they’re really not showing up on the graph but the problem is that I only spent 15 minutes to do this and if I went in here, I can modify basically all of these chunky middles to put out hundreds and hundreds and hundreds of long tail keywords.

Just to show you, so I’m going to come in here and I’m going to modify this to Animation software and look at all of these long tail keywords that I’m starting to collect. Some of them are medium, you know, they’re chunky middle but man, if I just let this run, I’m going to have tons of Long Tail keywords.

If I went through and I had all the time in the world to go through all of these and to add all of these 10s up and these 50s up and these 30s up, over and over and over again, what we’d actually find is we’d find that this three, this four and this five, their search volume is going to be a lot higher than the ones and even the twos, there’s just so many of those keywords. And this is also, just kind of a quick proof. So, again, I typed in the length and I created a different graph, so this is the number of keywords that have one. So, there’s only one keyword on this list out of the 50 that has the length of one and all of a sudden, it shoots up to 19 where I have two and then 19 where I have three, and if I kept going, this is going to be even higher and then we already have 14 at four.

Another graph to kind of show this, which is a better one, so I’m going to show you this from, they’re are absolutely an amazing company, make great search engine optimization tools, have a wonderful conference for digital marketing called ‘’ that I’ve been to. And you’ll see on this article, there’s kind of an example. Again, they have the fathead, the chunky middle, it’s kind of a slope, right, these are the number of monthly searches. Now, this kind of shows weird because here we have the number of keywords, look at, there’s 70% percent of all searches that happen are long tail keyword. And if I take this right here, this whole infinite chunk, and I kind of tilted it to the number of keywords that are searching for it, again, you can already start to see it right here, there’s more volume behind all of these; if I collected all of the chunky middles and I added all of their volume together, it’s going to be way more than the monthly searches for this fathead, if that makes sense.

So, all of these 40s, all of these 90’s, all of these everything’s that I add together, it’s going to pop up. So, I imagine if I did this for infinity, it would be like one down here, probably two up here and then three and then four is going to be way off the screen and it’d take tons and tons of data entry time for me to do that but it would show up that way. And same with the keyword length, like this three is going to be way up higher if I kept going and this four is going to be way up higher if I kept going. But just because of the amount of time, you can’t see it but I just wanted to show you this drastic jump between these two and really, the drastic jump between these two as well – the length – like it’s already starting to after 60 for the length of two, the volume to reach it.

Which is amazing news for us because that means there is so much content that can be written and there’s so many different niches in our content that we can find and we just have to find them. And really what’s great too is once we do keyword research and we start to come up with keywords that we want to optimize for based upon our content mission statement, that now all of a sudden, when we add all those volumes up and we create a really good page that cross-pollinates and has maybe three or four or five different keyword phrases involved into it and it satisfies people’s needs, all of a sudden, this one page that we have that is a long tail keyword or a chunky middle, man, we can optimize and get lots of traffic that way.

So, that’s the tail, that is all about short tail keywords or fathead keywords, chunky middle keywords and long tail keywords.

Now with that being said, when you’re doing a keyword research, really try to focus on those chunky middles – those two to three keyword phrases – and push yourself beyond that to even the fours. Don’t be afraid in the fives, don’t be afraid of this volume where it says that there’s only 170 or 110 or this 20 right here, that’s OK.

And again, I want to show you why some people might just stop off, I know this a long video, why some people might say, let’s go back here, that the Animation Movies are a fathead. So, here, you’re going to see Animation movies, this is almost a million views, right, people looking for it and then all of a sudden, if I bump up and I find Animation Movies 2018, there’s none because we’re not in 2018 yet or we just barely are. But here we go, 2017; so, it went from a half a million from the category head, add another word to it and there’s a third or a fourth of the volume. That’s why some might argue that this is a category head. But that just depends on the language that your organization uses.

That’s keywords and keyword volume and the importance of long tail keywords and chunky middle keywords. Now, go out there and start doing some keyword research in the next videos.

What is Growth Hacking?

So you want to be a growth hacker huh? Or are at least interested in finding out more about growth hacking. You might have heard of all the crazy internet buzzwords and keywords that describe growth hacking.

I am going to be frank. There is a lot of crap out there about “growth hacking”. Most of it is shady used care salesie. The amount of bad information about the topic is really annoying. Because of the amount of straight up lies and false information, I’ve written this detailed article about what is and isn’t growth hacking.

In this article, you will learn where the original definition of the term. What growth hacking means and more importantly what it doesn’t. Think of this text as a growth hacker growth hacking 101 class manual. Again, this growth hacking article is really long, so I broke it up into sections. Below is a table of contents to help you jump around this growth hacking 101 post.

Growth Hacking 101 Overview / Table of Contents

The Essence of Growth Hacking is G.T.L

What is G.T.L? An acronym I created standing for “guess,” “test,” “learn.”  In business, growth hackers are part scientist, part marketer, part designer; they are alchemists. They use “pseudo-science” to conduct mad experiments, which focus on growth.

Veteran growth hackers are disciplined creating a repeatable process that they use over and over and over again. Using their version of guess, test, learn.

G. Guess

First, you create a hypothesis. A giant guess. For example, “I guess if I remove the navigation on my landing page I will get more conversions.”

T. Test

After guessing, growth hackers implement their experiment through various techniques, customer reviews, A/B testing, etc.. Focusing on measurable data so they can chart results.

L. Learn

The stage in the growth hacking process is where individuals learn from their data. Reflecting on was the experiment. Asking questions like “Was this a success? What can we do better? What is another experiment I can do?” Questions, questions, questions.

What is a Growth Hacker?

Who are growth hackers? What is growth hacking?

Growth hacking is a term coined by Sean Ellis. Here is the original, not altered or polluted definition:

A growth hacker is a person whose true north is growth.

Growth Hackers are renaissance individuals of the digital era. They are part developer, marketer, designer, innovators, or anything else. They are a jack of all trades. They are the get it done sort of person. Thinking outside the box by combining seemingly unrelated skills to experiment with something new. They focus on measurable growth. If it isn’t quantifiable, it didn’t happen. They guess, test, and learn. Then do it over and over again. To put it simple growth hackers are unicorns that always focus on growth in business or personal life.

Growth hackers are unicorns? Jack of all Trades… eww

I know some people are probably already zoning out. If I say growth hackers are “jacks of all trades,” they whisper, “but masters of none.” Today it seems that there is a desire in technology to be a master of ONE thing. You are either a Javascript Developer or Python Developer. You are either an Onsite SEO Marketer or an Offsite SEO Marketer. You are a social media marketer… You get the point.

But, where did our desire to label people start? Was it the toys we played with as children? Our upbringing and moral compass? Our school systems? Personally, I believe all of these items contribute, but I theorize our current school systems heightened the divide. (I promise this all relates).

In America from kindergarten to sixth-grade students go to a school where they interact with different subjects within one classroom and with one group. Teachers blend lessons of the “arts” and STEM into one experience. Around 7th grade, we change everything. We move from a classroom where students play with subject two segregating into different subjects of math, English, History, foreign language, etc. Why did we do still do this? For efficiency.

Classrooms today are modeled upon a 150 old system. A system devised during the Industrial Revolution. Our students in high school move from classroom to classroom after the bell rings. Like factory workers moving from station to station. The basis of the term “Factory Model of Education.”

But our divide of subjects or jobs doesn’t stop in high school. You see this even more in higher education. Our universities have Schools of Arts and Schools of Science.  Graduates of each program either earn a degree and B.S. a Bachelors of Science or B.A. Bachelors of Art. This divide in academia still exists today. Scholars debate which is more important: art or science. But why the split? Edward O. Wilson who wrote in his book “Consilience” which tries to explain the importance of art and science:

Science needs the intuitive and metaphorical power of the arts, and the arts need the fresh blood of science

We see this divide continue past academia and into biology.

By now you are probably thinking okay, bla bla bla, how does this relate to Growth Hacking. I will tell you, but first, there is one more related tangent.

There is no left vs. right brain. We can strive to grow.

There is an old theory that people are either born left or right brain. The left brain describes people who aren’t intuitively creative because they use the left part of their brain for the majority of their cognitive tasks. The right brain represents analytical and the belief is these individuals use a majority of their brain power from the right side of their brain. There is a divide amongst us from a biological level of left brain versus right brain. But, where did this idea come from? Is it backed by scientific fact?

In the 1870s two scientists, Broca and Wernicke started poking around the left hemisphere of the human brain. They discovered areas in the brain which control speech. This is said to spark the public’s imagination and  supposedly inspired the creation of works of art like “Dr. Jekyll and Mr. Hyde” by Robert Louis Stevenson.

The theory of right-left brain became even more popularized in the early 1980s by Nobel Prize winner Roger W. Sperry. While studying epilepsy Sperry discovered if he made an incision on an individual’s corpus callosum (the structure that connects the left and right side of the human brain) some patients experienced strange symptoms. Some couldn’t access parts of memory perceived in their left side of their brains and visa versa. Sperry attested this to the “fact” that certain individuals utilize one side more than the other. Left brain vs. right brain. This “fact” is still fiction.

Recent research has disproved the left vs right brain theory. The University of Utah, while researching Alzheimer’s inadvertently disproved the popular myth. After studying 1000 brands under MRI machines, while focusing on 7000 different areas, they uncovered that, while although certain regions of the left and right hemispheres control various aspects, humans don’t favor one side of their brain over another. We utilize both hemispheres equality. Don’t believe me, I understand, I am not a neuroscientist but read the results for yourself here. I am not saying that there aren’t specific regions of the brain that we utilize for specific functions. But your brain activity isn’t limited to one side.

Believing people are “naturally” analytical. Or making excuses for yourself, “I am just bad at (math, art, drawing, etc.),” is having a fixed mindset. A fixed mindset is the direct opposite mental framework growth hackers must have to grow.

Growth Hackers have Growth Mindset

Whether they know it or not, growth hackers have a growth mindset. A growth mindset is a belief that failure is a springboard to growth. Failure isn’t bad; challenges aren’t bad. There is growth through trials and tribulations.

True growth hackers don’t take the easy route. They’re the ones that wander the road that’s less traveled by which makes all the difference. It isn’t all peaches and cream. Growth hackers fail, a lot. To overcome failure growth hackers adopt a growth mindset mentality.

What is growth mindset ?

Growth mindset is when an individual believes in incremental or small growth. That failure doesn’t define the personal success. They think that their core that their success is due to hard work and determination. That they can do anything, they set their mind too. Do people with a fixed mindset believe everyone can be the next Einstein? No, but they do think they can always get better, even if it is ever so slightly.

Growth mindset is all the buzz in education. Growth mindset is a term coined by Carol Dweck, a psychologist from Stanford University. Dweck sought to discover if there are critical differences between students who are successful at learning and those who aren’t. She attributes more successes to those having growth mindset over fixed mindset.

What is fixed mindset?

Fixed mindset cripples growth by the fear of failure. Fixed-mindset individuals make excuses like, “I am just not good at math.” Letting failures, or fear of failure, define their efforts. To be a growth hacker, you have to embrace failure. You can’t say, well I am just not good at Math. With this mindset, you are limiting your ability to grow. Relying on “biological” reasons to not push yourself. Making excuses, “I can’t do X because I am right brained.” A complete and utter cop-out.

Why should I care about “Growth Mindset”?

If you are a parent, employer, or just breath, it is essential to know the existence of growth mindset. Think about your life, do you make excuses for something. Personally, I have thought in the past, “I am just terrible at writing.” Well look at me know, I am writing a semi-legible article about Growth Hacking.

But really, consider this study/article. Carol Dweck and her team surveyed elementary school children. The researchers had young students take an IQ test. Half of the subjects they gave praise on results, example “Wow, you are brilliant.” The other half of the subjects they provided praise for their effort, example “wow, you worked very hard.” Same tests but different praise. After giving the students praise the orchestrators provided the students with a harder challenge. The results were astounding.

Students that received praise for effort attempted the harder challenge. Students praised on “smarts,” or performance were less likely to try the more intensive task.

Next time you are going to give praise to an employee or student, think about what type of mindset you are setting.

Most importantly what are you telling yourself?

Again, why does this matter? Because, Growth Hackers fail a lot. This mindset, focusing on growth, and failure as fuel allows for Growth Hackers to continue.

For the billionth time Growth Hackers fail… a lot.

Failure must become a growth hacker’s best friend. Growth hackers can’t be afraid to fail. Think every business person was successful on their first try? Nope. Growth Hackers fail, fail, fail, fail and then fail again. Because although growth is the true north, growth isn’t linear.

Progress isn’t linear.

Progress doesn’t always shoot up. Just look at a Google Analytics account, or the stock market, there are dips and valleys.

Growth hackers repeatedly fail. There isn’t an overnight success. It is hard work, no shortcuts.  A quote that resonates with growth hacking:

Build, Destroy, Rebuild. I have mastered the art of bouncing back, now to master the art of not having to” – Dau Voire

The essence of growth hacking is trial and error. A constant battle of reworking, retesting, always growing. This is growth hacking. The continual push for growth. Individuals who have growth mindset.

Growth Hacking is a Lifestyle

Growth hacking is a lifestyle. If we go back to the original quote that coined the term. The non-twisted, non-labeled, non-get-rich-quick-scam version. A powerful message of personal growth ensues. Sean Ellis initially described growth hacking:

A growth hacker is a person whose true north is growth. ~ Sean Ellis

This quote should fuel a lifelong journey of improving, always growing, and always experiment. Because growth hackers know at their core, if they are not always changing, testing, adapting, the world will change around them. They will be dated, obsolete.

Growth hacking isn’t easy, fast, or overnight

There are tons of terrible blog posts about, how to get rich fast using growth hacking. How to gain a million billion followers using these few tips. This is all nonsense and bullshit. I am just going to say it, it is 100% bullshit.

Growth hacking isn’t easy; you fall on your face over and over and over again.

Growth hacking isn’t fast; people spend countless hours of failed ventures to become an overnight success. You continuously work on different frameworks, channels, and timing.

Any article or company that claims the opposite is full of complete shit.

I’m sold how do I start growth hacking?

Lucky for you, I created a framework on where I suggest starting. If you subscribe, I will give you a video on how to use this framework.

But if you don’t want my other free content, cool. I will still tell you anyway. You might not know this, but I gave away the answers already at the beginning. It is G.T.L, guess test learn.

First, you guess

Growth hacking is alchemy, a pseudoscience. First, you must generate a theory. I have lots of videos on how to do that as well. This theory can be for your personal life, business, digital marketing, social media marketing, pay per click, search engine optimization, etc.. etc.. anything you can have a measurable outcome and timeframe.

To create a good guess, I recommend writing down a theory in this format:

IF I do x THEN y will happen.


IF I post 30 comments Instagram each day for a month THEN I will get more followers and engagement.

Now I have theory I can test.

Next, you Test

With my theory created it is now time to test. How do you test? Come up with a system first. Think about all of the materials and assets that you need to have before you start the test. How are you going to collect the data? How often? When will you report? Again it is about a measurable outcome. If you don’t take measurements, you can’t see the results.

Questions to ask yourself before testing:

  1. What do I need to conduct this test?
  2. Do I have everything I need to implement this test? If not, what do I need?
  3. How and what data will I record?
  4. How often will I record it?

Perhaps you will write down every day in a journal. Or you have a fancy spreadsheet or software? I am not sure, but the point is to have a sound method first.

Once you have all questions answered, start testing right away!

Conduct your experiment! Why are you waiting? Test and get ready to learn.

Then, you Learn

Once the data has been collected, it is time to learn. After testing is where the growth really happens. Regardless of if you got more sales, Instagram followers, or learned a new language. With your data, you can see, did my experiment work or not? If it did, congratulations! If not,  congratulations! Either way, you are growing.

Sit down for some reflection. Ask yourself:

  1. Was this test a success?
  2. What did I learn from this test, and how can I use it going further?
  3. How can I improve this test, or what do you want to test next?

Now repeat!

Once you get in the habit of G.T.L, you will see that experiments start to lead into each other. You get excited asking questions, what if I did this or this! OR THIS!

Sometimes you will improve 10% other times, fall back 5%. But like a 401k investment, over time, the small gains create tremendous momentum. Then the world needs to watch out.

A Growth Hacking Framework

Now if you don’t want to go through all that work, I have created a growth hacking framework. Download your FREE growth hacking framework here! If you understand how to use the framework, great! Get going!

If the sheet looks complicated don’t worry. If you subscribe to my growth hacking resources newsletter, I will send you a usage video on how to use the framework. In the video, I will help you set-up your first experiment.

The framework will help set-up real growth hacking strategies. Where you focus on your own experiments for growth. Again don’t trust “growth hacking strategies” that promise overnight success. Those “growth hacking strategies focus” on vanity, not real growth.

A Real Growth Hacking Strategy: Sales Funnel Experiments

In the video, I will show you how to focus your efforts based on your sales funnel. You will discover which section in your funnel is the weakest. Identify the most significant pain point for your client. Then design an experiment to fix them and start growing in the right direction. If that isn’t enough, you will get all sorts of other recommended growth hacking resources.

Recommended Resources for Growth Hacking

Hopefully, you are interested in all things growth hacking by now! If you sign up for my newsletter, I will send you tons of information.

What sort of growth hacking resources will you get?

  1. Favorite Growth Hacking Books
  2. Favorite Growth Hacking Sites
  3. How to Growth Hack video on how to utilize my growth hacking framework
  4. Example Experiments

Now get growing.